Fiona is a highly experienced retail and category management professional, currently serving as Senior Retail Account Manager at AHDB. In this role, she works closely with major UK retailers, facilitating the delivery of AHDB’s insight, technical expertise, and marketing initiatives to drive consumer engagement with British meat and dairy. She also collaborates with processors to ensure a seamless approach to industry challenges and opportunities.
With over 35 years of experience in retail, manufacturing, and strategic category management, Fiona brings a wealth of knowledge from previous roles at Tulip (now Pilgrim’s Europe), Cargill Sun Valley, and 15 years at Co-op as a Strategic Category Manager. Her expertise spans shopper insights, marketing, and commercial management.
As part of AHDB’s retail team, Fiona supports insight and sustainability initiatives and the development of in-store and online campaigns, championing British farmers and ensuring pork, red meat, and dairy remain at the heart of consumer and retailer strategies.